Heat embossing,

Definition of Heat embossing:

1. Method of creating raised logos or characters (such as in letterheads, call cards, invitations) on paper with ink instead of dies. The item is printed as normal in the desired ink color and the printed area to be embossed is sprinkled with the embossing powder. Then the item is passed through a heater which makes the powder to swell and create raised (embossed) appearance. See also blind embossing.