Organically

If you own a business, you know how important it is for users to visit your website. After all, they can find out more about your products, services and brand there.

But what if you just aren't getting the website traffic you need to make your brand an industry star?

While implementing an organic SEO campaign does not guarantee that your business will become a household name, it can and will ensure that your website ranks high on search engine results pages (SERPs), which will bring more traffic to the website and more revenue

If these results interest you, read on to learn the basics of organic SEO, an example of an organic SEO strategy and how it can transform your business.

What is Organic SEO?

Organic SEO is an online marketing strategy made up of small underlying elements such as keyword research and link building that ensure your website ranks high on search engine results pages.

Why is organic SEO so important?

Organic SEO is important because 75% of internet users don't even get past the first page of results. As you may have guessed, if your ranking is low, your website will not receive any traffic, meaning your website will struggle to generate sales and leads for your business.

Businesses should also pay attention to organic search engine optimization as users depend on search engines to find what they need. More than 90% of online experiences start with a search engine like Google.

If you don't appear at the top of organic search results, you're missing out on revenue.

In fact, organic traffic accounts for over 40% of sales. Not to mention that search engines offer a conversion rate eight times higher than traditional marketing. Search is a valuable marketing channel that can generate revenue for your business.

You just need to start optimizing your site for organic SEO.

Google's Attitude Toward Organic SEO

Let's talk about how ranking works and how organic SEO and Google are related.

Before we talk about organic SEO, it's important to understand Google and why it plays such an important role in your organic SEO strategy.

As a search engine, Google has a great responsibility. The main goal of popular search engines is to ensure that the user produces the most informative and useful results when submitting a query.

Google wants the results it delivers to be aggregated sources that match users' search intent—the information they want to find when they search the web.

Not only that, Google also cares about how its users will experience the website. So things like the user experience of the website, the page speed and the stay time are also taken into account.

All of these website factors play a big role in organic search results and where your website appears in the SERPs.

How does organic SEO work?

While Google's primary goal is to provide users with the best possible results, the goal of organic SEO is to create a website and content worthy of the highest Google rankings.

If you want your site to rank well in the SERPs, it is important to implement organic SEO.

An organic SEO strategy consists of techniques that work together to improve your site.

Some organic SEO strategies include:

• Keyword Research: Research the keywords to target so that your website appears at the top of SERPs when people search for keywords and phrases related to your business.
• Content Creation – Create different types of content to get valuable keywords for your organic SEO campaign.
• Create an internal link profile - Make sure that the pages on your site contain links to other pages on your site so that search engines can properly crawl and index your site.
• Add multimedia to content - Add images such as graphics, infographics and videos to your website pages to engage visitors and encourage them to spend more time on your website.
• Make sure your website is user-friendly and looks good: make your website organized so that visitors can find information quickly and efficiently, make sure your buttons and forms load correctly and update its design.
• Optimize page load times. Make sure your website's pages don't take more than two to three seconds to load so that visitors don't leave or return to your website.
• Add Image Alternatives - Add descriptive text to your images in code so Google can understand what the images are and how they relate to your content.

These methods work together to target Google's ranking algorithm, which can help you rank higher in the SERPs.

Organic SEO Strategy: 5 Steps to Improve Your SERP Ranking

Now that you know what organic SEO is, you may be wondering how to turn this information into an effective strategy for your business.

Let's into a five-step organic SEO strategy that is sure to benefit your Google site. You may also want to consider these few organic SEO best practices.

Step 1: Conduct keyword research

Keyword research is extremely important; some even say it's the backbone of effective organic SEO strategies.

When searching for keywords, use a tool like keywordtool.io to identify useful keywords for your business and industry. Start typing keywords related to your products or services.

From there, you can view variations of those keywords, their search volume, competition, and cost per click.

Ideally, choose keywords with a high monthly search volume and little competition; this is the secret to finding effective keywords.

When choosing keywords, focus on many short and long keywords. Short keywords are more general keywords, such as ice cream cake. Longtail keywords are more specific keywords and phrases, such as chocolate chip ice cream.

As you can see, these keywords are very diverse and attract people with different intentions.

If you own an ice cream parlor and write a page that focuses on the keyword ice cream cake, it will be very difficult for you to rank for that keyword in the search results.

Why? Because thousands of other ice cream parlors are also trying to rank for the same keyword.

As you can see, keyword search volume is very high, but so is the competition.

On the other hand, if you write a page that focuses on the keyword "long tail chocolate ice cream", it will be much easier for you to rank because not all ice cream shops create content related to this product. The search volume is significantly lower, but so is the competition.

See why keyword research is so important?

Step 2: Create content that targets the most relevant keywords

Once you've chosen a list of keywords that will target your audience effectively, it's time to start writing.

Google ranks this content in search results, so as mentioned above, it is important that it is informative and helpful for readers to rank high in organic search results.

You can post different types of content to target your keywords.

For example, on a blog, you can post a constant stream of new content that Google loves. You can also post long content, usually over 2,000 words. Google also likes long content because it shows that you are an expert in this field.

Regardless of the type of content you write, you should strive to provide users with the best possible information about your target keyword.

Step 3: add some media

One of the most important organic SEO tips is adding rich media to your content. While multimedia may seem trivial, it is far from it. In fact, there are countless benefits to adding multimedia to your content.

First, when we talk about multimedia, we are talking about images, infographics and even videos. This type of content is great for breaking through long walls of text and helps keep users' attention on your page.

But how does multimedia benefit your organic SEO campaigns?

When you direct users to your web pages, you keep them on your site longer. As we mentioned earlier, dwell time, or how long users stay on your site, is an important ranking factor on Google.

Every small addition to your page that keeps users on your site longer will increase your total time on the site by a second, which can improve your ranking in search results.

Step 4: Optimize the page speed of your website

We also mentioned that page speed is another ranking factor on Google, and for good reason. Remember when we said Google wants to give users the best results?

Think about it.

More than half of search engine users, 53% to be exact, leave your site if it takes longer than three seconds to load. What sounds like blazing fast speed isn't all that uncommon in this age of technology.

Here are some organic SEO tips to keep in mind when trying to improve your page speed:

• Compress images. While large images look great on your site, they often slow down the page loading speed. Use a tool like Kraken.io to compress your images and make them look great!
• Reduce the number of redirects – If your website has a lot of redirects, it can slow down your page speed because the server has to fetch two separate pages: the redirected page and the page you're redirecting to.
• Browser caching. Browser caching stores website resources on local computers when people visit your website. This frees up memory to make your pages load faster because browser caching saves resources instead of downloading them again when visitors browse your site.

These are just some of the solutions to slow down the page.

If you really want your website to load faster, consider WebFX's page speed optimization services!

Step 5: Optimize your internal link structure

Creating an internal linking structure on your website by linking your pages together makes it easier for Google to crawl your site.

In order for Google to determine whether your pages are worthy of ranking, the search bots must first crawl them. Tracking allows them to see what keywords your content is targeting, what your images represent, and more.

However, if you want Google to be able to easily find and crawl all the pages on your site, creating a strong internal linking structure will be a huge benefit.

You can do this easily by linking to other pages on your site. For example, if one of your service pages says how easy it is to clean a carpet you sell and you just blogged how to do it, you can post a link to the service page on your blog.

You can also post a link to your carpet product page on your blog.

When it comes to following organic SEO best practices, do this with every page on your site and make sure they all link to at least three of the pages on your site to optimize your internal linking structure. Also consider your site's page hierarchy when linking internally.

Ready to implement an organic SEO strategy?

Interested in a custom organic SEO strategy?

If you're feeling overwhelmed after reading our 5-step strategy, you may be nervous about taking on a challenge. No worries.

While you can do organic SEO yourself, it's big business and we generally recommend using an organic SEO company like WebFX.

We have been around for over ten years and have already achieved amazing results for our customers. Over the past five years, we've generated an incredible $2.4 billion in revenue for our customers.

We also have over 750 customer testimonials proving that we were masters of our craft.

We look forward to creating a custom organic SEO marketing campaign to help your business grow!

Content

• What is Organic SEO?
• Why is Organic SEO Important?
• Google's relationship with organic SEO
• How does organic SEO work?
• Organic SEO Strategy in 5 Steps to Improve Your SERP Rankings
• Are you ready to implement an organic SEO strategy?

Related Resources

• Repetitive SEO Tasks 7 Tasks You Shouldn't Ignore
• 5 Ways to Improve Your Google Search Rank
• 5 signs your SEO is out of date
• How Much Should You Spend on Internet Marketing and SEO?
• Why do you need SEO services?

Growth, engagement or unpaid traffic.

Meanings of Organically

1. Like a living organism.

2. As part of an organized whole.

3. Natural, natural or constitutional.

4. Made of or from organic material.

5. Talk about organic farming.