However, it is a myth that has to be busted. Data quality is not just about how you manage or store or process your data. It, on the other hand, is a value that should be enforced by every business department in their every single operation. Taking the data quality responsibility off the shoulders of the IT team will enable them to perform their duties well.

And remember, data quality is not a destination where you can magically land in. It’s a journey that everyone in the organization.